Page 66 - HAND EMBROIDERY ARTISAN_TT

2 Economic development and cultural change • Social mobility: Economic factors can impact
social mobility, with cultural factors also playing
• Globalization: Economic globalization can lead
to increased cultural exchange and interaction, a role in how individuals navigate different social
shaping consumer behavior and business strata.
strategies worldwide. • Cultural heritage: Cultural heritage is often funded
by money paid by visitors, and it is important to
• Tourism: Cultural tourism can generate revenue, ensure that money is reinvested in cultural heritage
create employment, and promote infrastructural and to prevent fraud.
development, contributing to economic growth.
• Education and skills: Economic development • Cultural interaction: The rising scope and
intensity of interaction between culturally polarized
often leads to higher levels of education and populations in a variety of political contexts has led
training, which can have both economic and to the emergence of a growing body of research
cultural impacts.
on the reciprocal relationship between cultural
• Income and wealth distribution: Economic interaction and economic development.
policies and outcomes can affect the distribution
of income and wealth, which in turn can influence
cultural practices and social structures.
Economic benefits of GI tagging for textile

Objectives: At the end of this lesson you shall be able to
• explain the economic benefits of GI tagging
• explain the preservation of cultural heritage of products.

Economic benefits of GI (Geographical Indication) 5 Boost to local economy
tagging for textile
• As demand rises, local businesses, weavers,
Geographical Indication (GI) tagging provides a wide dyers, and sellers benefit.
range of economic advantages for the textile sector, • Encourages local entrepreneurship and
especially traditional and regional textile crafts like Sozni strengthens rural economies.
embroidery, Kani shawls, Banarasi sarees, Pashmina,
etc. Below are the key economic benefits: 6 Promotion through Government and NGOs
1 Market premium and better pricing • GI-tagged textiles often receive marketing and
promotional support from government bodies,
• GI-tagged products often command higher prices NGOs, and international trade fairs.
due to their authenticity and uniqueness.
• Subsidies, training, and capacity building also
• Consumers are willing to pay more for genuine, enhance the quality and market reach.
certified items, benefiting artisans and producers.
7 Tourism and cultural heritage promotion
2 Protection from duplication
• GI products attract cultural tourism, boosting allied
• GI tags protect traditional textiles from cheap sectors like hospitality, retail, and handicrafts.
imitations and fake reproductions.
• Creates economic incentives to maintain traditional
• This preserves the brand value and ensures only practices.
the rightful producers benefit economically.
8 Brand identity and competitive advantage
3 Export potential and global recognition
• GI gives textile products a distinct brand identity.
• GI tagging boosts international recognition of the
product. • This creates a competitive edge in both domestic
and international markets.
• Increases exports by assuring buyers of quality
and origin, leading to foreign exchange earnings. Preservation of cultural heritage of a product (textile
focus)
4 Sustainable livelihood for artisans
The preservation of cultural heritage in productsespecially
• GI recognition leads to increased demand, in textiles like Sozni embroidery, Kani shawls, Banarasi
providing steady income and encouraging younger sarees, Pashmina, etc is crucial for maintaining the
generations to pursue the craft.
identity, history, and traditional knowledge of communities.
• Helps in revival of dying arts and promotes rural Here’s how it can be understood and achieved:
employment.

56 H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58